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The Executive Journey of Doing What Is Right

(1) Knowing what is right, it's easy.

Follow your gut/instinct and stand on your values/pillars.


(2) Accepting that you must do it, it's hard.

Avoid procrastination, be disciplined and determined, ignore your ego, and embrace change.


(3) Doing it right, it's harder.

Surround yourself with the right people/talent.



It's remarkable how uncomplicated it is most of the time, whether it's in our personal lives or in the dynamic world of business where we're constantly navigating change. The real challenge lies not in knowing what needs to be done, but in having to accept to do it. However, there are moments when we find ourselves stuck or confused, especially when taking the first step.


Whether you agree or disagree, it's important to acknowledge that, more often than not, a sense of duty and dedication, combined with honesty and sincerity to oneself, guides us towards the right path.


Let's navigate through these concepts, decode them, and see how you find a bit of yourself in this journey, but, before embarking on this quest, it's crucial to ask ourselves: What are my pillars? What do I stand for? What is my purpose?


Executive Decision Making

Knowing what is right, it's easy


At its core, doing what's right begins with knowing what that entails. However, this deceptively simple advice is the foundation upon which the entire journey rests. It requires self-awareness, a deep understanding of your values, and the courage to trust your intuition.


(1) Self-Reflection and Values Clarification

Take time to reflect on your core values. What principles guide your decisions and actions? Are there any principles you're willing to compromise on, and if so, why? Understanding your values provides a moral compass for navigating ethical dilemmas.


(2) Seeking Multiple Perspectives

Recognize that what may seem right from your perspective might not be the same for others. Consider the viewpoints of different stakeholders, such as employees, the business, shareholders, customers, and the community. This broader perspective can reveal blind spots and provide a more holistic view of what's right in a given situation.


(3) Considering Long-Term Consequences

Evaluate the potential long-term consequences of your actions. Will your decision align with your values in the future? How might it impact the business, relationships, and the well-being of those involved? Sometimes what seems right in the short term may have negative repercussions in the long run.


"Gut" refers to the innate ability to grasp something without conscious reasoning—it's your initial, instinctive reaction, which is often correct. Some might also call it intuition. While there can be many 'right answers,' influenced by various perspectives and actors, the path you choose reveals not only your priorities but also your pillars and true self.


“Learn to hear your inner voice, be led by your heart and never stop giving back – this way you shall always walk the right path and shall never be walking alone.” ― Aleksej Metelko

As reflected in a past entry, your pillars become your timeless blueprint for constructing leadership architectures that endure and inspire. Consider this: the structures we build, whether physical or metaphorical, are not merely testaments to our ability to withstand external forces. They are blueprints of our aspirations, reflections of our resilience, and echoes of our choices.


Accepting that you must do it, it's hard


Once you recognize what is right, the next hurdle is accepting that you must act on it. This is where the journey becomes more challenging.


This acceptance is not a simple exercise; it requires a daily commitment to humility. Each day should bring moments that humble us, by either a person, a thing, or an experience, or a combination of all three. This humility is essential for growth and maintaining our integrity as individuals and as part of a greater whole, where the collective is greater than the sum of its parts.


One of the hardest aspects of accepting the need to do the right thing is the realization that it may not always align with your short-term interests, set path, aspirations, or the establishment. There will always be a trade-off, requiring the courage to sacrifice something in the short term for the greater good in the long term, which can and will for sure do, lead to internal conflicts. However, it's fundamental to remember that these sacrifices contribute to a bigger picture, where personal growth and integrity align with broader societal and ethical values.

In this journey, two powerful forces often confront us: Fear and Greed. These primal human emotions can cloud your judgment and compromise your integrity. It's crucial to recognize their influence and resist their sway. By staying vigilant and mindful, we can identify their presence in ourselves and others and refrain from allowing them to dictate our decisions.


Procrastination is another obstacle that can hinder your progress. Overcoming this inertia requires discipline and determination. It's not enough to know what is right; we must also accept and act upon it, even when it's challenging or inconvenient.


“Life is a series of natural and spontaneous changes. Don't resist them; that only creates sorrow. Let reality be reality. Let things flow naturally forward in whatever way they like.” ― Lao Tzu

Embracing change is a fundamental part of your journey, as reiterated in our previous blog entry. It's very important to find comfort in discomfort and resist the allure of perfection, instead focusing on your vision and core values. We must also recognize that this journey isn't one we have to navigate alone, emphasizing the importance of communication and over-communication in times of change. Remaining flexible and adaptable is equally vital as we navigate the ever-evolving landscape ahead.


(1) Set Clear Goals and Deadlines

Define clear, achievable goals and establish realistic deadlines for yourself. Break down larger tasks into smaller, manageable steps, and create a timeline to track your progress. By setting specific objectives and timelines, you can stay focused, avoid procrastination, and maintain discipline in your work.


(2) Practice Mindfulness and Self-Awareness

Cultivate mindfulness to stay present and aware of your thoughts, emotions, and behaviors. This self-awareness can help you recognize when your ego, fear, and greed are influencing your decisions or when you're resisting necessary changes. By acknowledging these tendencies, you can consciously choose to set them aside and embrace the need for change.


(3) Seek Feedback and Adaptation

Foster a mindset of continuous improvement by seeking feedback from trusted sources and being open to constructive criticism. Embrace change as an opportunity for growth rather than a threat to your comfort zone. Use feedback to adapt and refine your approach, demonstrating your determination to learn and evolve.


As shared in a past blog post, this is a journey that is as much about humanity as it is about business.


Doing it right, it's harder


Finally, the most daunting phase of all—actually doing what's right in the right way. This stage requires more than just personal resolve; it necessitates the support of the right people and talent. Surrounding yourself with individuals who share your values and vision is essential. Their perspectives, skills, and insights can complement your efforts and help navigate the complexities of doing what's right in a world that often challenges these principles.


"With the right set of mind, with the right people, with the right support, things happen." ― Grigor Dimitrov

The right people aren't just supportive; they actively contribute to building a culture that prioritizes ethical behavior. When doing what's right is not solely an individual endeavor but a cultural norm, it becomes ingrained in the organization's DNA. This culture of integrity can have a profound ripple effect, influencing everyone within the organization to uphold high ethical standards. Moreover, it creates an environment where ethical decisions are not just encouraged but expected, fostering a sense of trust and accountability throughout the organization.


It's about creating a collaborative environment where doing what's right is not just a choice but a shared commitment. This collaborative approach not only strengthens individual efforts but also reinforces the organization's ethical foundation, making it more resilient in the face of ethical challenges.


(1) Cultivate a Diverse Network

Actively seek out individuals with diverse backgrounds, experiences, and perspectives. This diverse network can offer fresh insights and alternative viewpoints that challenge your assumptions and enrich your decision-making process. Look for opportunities to connect with people from different industries, cultures, and disciplines to create a well-rounded circle of advisors and collaborators.


(2) Empower a Culture of Debate

Encourage a culture where healthy debate and constructive criticism are valued. Surround yourself with people who are not afraid to challenge ideas and think critically. By fostering an environment where diverse opinions are welcomed and respected, you can ensure that your decisions are thoroughly scrutinized and refined, leading to more robust outcomes.


(3) Seek Mentors and Role Models

Identify mentors and role models who exemplify the values and principles you aspire to uphold. These individuals can provide guidance, wisdom, and support as you navigate ethical challenges. Look for mentors who have a track record of making principled decisions and have demonstrated integrity in their actions. Their mentorship can help you develop your own ethical compass and navigate complex situations with confidence.


Bridging the Gap Between Knowing, Accepting, and Executing


We find ourselves at the intersection of knowledge and action. It's not enough to know what is right; we must also have the courage and determination to act on it, surrounded by the right people and talent. This journey demands constant introspection, a willingness to evolve, and the humility to acknowledge that the path to ethical leadership is paved with challenges.


As you reflect on your own journey, consider this: Are you actively cultivating an environment where doing what's right is not just a choice but a cultural norm? How can you leverage your network, embrace diverse perspectives, and seek mentorship to strengthen your ethical foundation? The answers to these questions lie not just in the decisions you make but in the values you uphold and the legacy you leave behind.


In the end, decoding executive decision-making is not just about understanding the principles; it's about embodying them in every action and inspiring others to do the same. As you navigate your own path, may you find the wisdom to lead with integrity, the courage to embrace change, and the humility to learn from every experience.

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