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The Power of Duty and Dedication in Modern Leadership: Beyond Profit

Updated: Nov 24, 2023

Continuing from our previous exploration, where we delved into the menacing partnership with fear and greed, we now embark on a journey through contrasting realms: the intricate interplay of duty and dedication.

Duty and dedication, like cosmic forces pulling the strings of our moral North Star, guide us toward a higher plane of ethical choices. They are the unwavering lighthouses that illuminate our path, compelling us to embrace our responsibilities and aspire to profound objectives. These values, in their essence, stand as formidable defenses against the alluring sirens of greed and the looming shadows of fear, weaving a tapestry of purpose, integrity, and valor across the fabric of our personal and professional lives.


Let's explore a greater definition of those:

What Does Duty Stand For?

Duty refers to a moral or legal obligation to act in a certain way or fulfill a responsibility. It involves a sense of commitment and accountability to a particular role, task, or set of principles. Duty implies a sense of honor and integrity in carrying out one's responsibilities, even when faced with challenges or personal desires. This is about the drivers that reside within you.

Identifying Duty:

  • Commitment to Responsibility: Those driven by duty feel a strong sense of responsibility toward their roles and obligations. They prioritize fulfilling their commitments.

  • Adherence to Ethical Standards: Individuals guided by duty often uphold high ethical standards, making decisions that align with principles and values, even when it's challenging.

Examples of Duty in Business:

  • Corporate Social Responsibility (CSR): Companies that actively engage in CSR initiatives, contributing to social and environmental causes, exhibit a sense of duty toward their communities.


Blancpain's Ocean Commitment is an exceptional demonstration of Corporate Social Responsibility (CSR) in luxury watchmaking. It encompasses sponsorship of marine research, the creation of marine protected areas, and partnerships with renowned scientists and explorers. Blancpain also actively raises awareness about ocean conservation, engaging the public and encouraging collective action. This multi-faceted initiative reflects the company's deep commitment to environmental and social responsibility, setting a commendable example for the industry.

  • Leadership in Crisis: During a crisis, leaders who prioritize the well-being of their employees, customers, and stakeholders over personal gain demonstrate a sense of duty in upholding their responsibilities.

Starbucks Howard Schultz

An example of modern leadership in crisis in the business world is the response of Starbucks' former CEO, Howard Schultz, during the 2008 financial crisis. Schultz demonstrated exceptional leadership by closing down thousands of Starbucks stores for a few hours to retrain baristas to make coffee and improve customer service. This move was not just about enhancing coffee quality but also aimed at uplifting the spirits of both employees and customers during a challenging economic period. Schultz's sense of duty to both his employees and the community displayed a strong commitment to employees in the face of adversity.

What Does Dedication Stand For?

Dedication is a wholehearted commitment to a cause, task, or goal. It involves investing time, effort, and passion to achieve a specific objective. Dedication often implies a strong sense of purpose, persistence, and unwavering focus on the pursuit of something meaningful. This is about the execution and action.

Identifying Dedication:

  • Unwavering Commitment: Dedication is marked by an unyielding commitment to achieving a specific goal, often characterized by passion and persistence.

  • Continuous Improvement: Dedicated individuals consistently seek ways to enhance their skills, knowledge, and performance in pursuit of their objectives.

Examples of Dedication in Business:

  • Innovation and Product Development: Companies that invest in research and development, continually seeking to improve and innovate their products or services, showcase dedication to excellence.

Amazon logo

An example of innovation and product development is seen in Amazon's introduction of Amazon Echo and its voice-activated virtual assistant, Alexa. This groundbreaking product not only redefined the way we interact with technology but also created an entirely new category of smart devices. Their commitment to refining and expanding the Echo ecosystem has not only changed the way people control their homes but has also paved the way for a broader trend of smart home automation.

  • Start-Up Entrepreneurs: Entrepreneurs who pour their energy into building and growing their businesses, often working long hours and overcoming challenges, exemplify dedication to their ventures.

Sarah Kauss S'Well

Sarah Kauss, the visionary founder of S'well, epitomizes startup entrepreneurship with her mission to curb single-use plastic bottle consumption. S'well's success is rooted in her commitment to innovative design and environmental responsibility. By creating stylish and reusable water bottles, she transformed a simple product into a sustainable lifestyle brand. Kauss's dedication to purpose-driven business serves as an inspiring example for entrepreneurs aiming to make a positive impact while achieving commercial success.

What Is the Relationship Between Duty and Dedication to Fear and Greed?

Duty and dedication can be seen as counteracting forces to greed and fear:

  • Dedication vs. Fear: Dedication can inspire individuals to confront their fears and overcome obstacles. It encourages a mindset of determination, resilience, and willingness to take calculated risks, which counteracts the paralyzing effects of fear.

  • Duty vs. Greed: When individuals prioritize their duty, they act in accordance with their responsibilities and moral principles, often putting the greater good above personal gain. Duty can act as a deterrent to greed by guiding individuals toward more ethical and socially responsible decisions.

Comexi Logo

In the realm of corporate leadership, the role of a Business Unit Director holds a pivotal place. Take, for instance, Raul El-Fakdi, who serves in that capacity at Comexi. In this dynamic position, he shoulders not only the immense responsibility of managing a substantial multi-million revenue stream but also the intricate task of overseeing a dedicated wide team of professionals, and spearheading double-digit year-over-year growth. Notably, he also actively seeks innovative ideas to navigate the tumultuous waters of innovation and growth. It's a tangible illustration of duty and dedication in action, where each decision and action contributes not only to the bottom line but also to the livelihoods and success of a team and a business, reflecting the real-world impact of these values in a corporate setting.

As we conclude this 2-chapter contemplation and exploration, let the intricate dance of duty and dedication linger in your thoughts. Consider this: What legacy will you craft, and what values will shape it? Will you let duty and dedication be your compass in the labyrinth of life, guiding you toward profound purpose and steadfast integrity? or, will you let fear and greed feed your thoughts, aspirations, and behavior? These questions, dear reader, are yours to answer as you pen the next chapter of your own remarkable story. May it be one filled with the resounding echoes of a life well-lived, with duty and dedication as your unwavering companions on this journey of existence.

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