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Conquering Fear and Greed: Unmasking Executive Success

Updated: Jan 11

In the world of executive leadership, two formidable forces continually loom – the siren call of fear and the daunting specter of greed. These very human emotions wield immense power, often shaping our decisions in subtle but significant ways. Each action and statement we make is driven by underlying motivations that are as unique as our individual journeys. Our priorities ebb and flow with the tides of life, adapting to our ever-evolving circumstances. Executive leadership comes with a multitude of advisors, including direct reports, superiors, Board members, friends, family, external advisors, mentors, and former colleagues. However, amid the noise of external counsel, our most truthful and steadfast advisor resides within us. In making sound business decisions, we must strive to avoid the twin pitfalls of fear and greed. These emotions can lead us off the right track, obscuring the path to ethical and successful leadership.



Greed and Fear

While natural and human, both fear and greed can misguide us, clouding judgment and compromising integrity. Let's define and identify these emotions.


What is Fear?

In a business context, fear is the apprehension of uncertainty, causing aversion to calculated risks and potentially paralyzing decision-making. On a human level, fear is the emotional response to perceived threats, sometimes constraining personal and professional growth and impeding sound judgment. Identifying Fear:

Risk Aversion

In business, a refusal to take calculated risks or a constant preference for the status quo can signal fear. For instance, a company that avoids innovation due to fear of failure may stagnate.

Avoidance Behavior

On a personal level, persistent avoidance of challenges, new experiences, or career changes may be a sign of fear. It manifests as resistance to stepping out of one's comfort zone.

Examples of Fear:

Market Paralysis

During the 2008 financial crisis, General Motors (GM) hesitated to invest in fuel-efficient vehicles and make strategic decisions, driven by fear of worsening economic conditions. This fear-induced market paralysis contributed to GM's subsequent financial troubles and bankruptcy in 2009.

Staying in a Dead-End Job

An individual who remains in a job they despise for years, fearing change and uncertainty, is a personal example of fear's impact on one's career choices.


What is Greed?

In business, greed represents an unbridled desire for more, sometimes at the cost of ethical values and long-term sustainability. At its core, greed is the unrelenting hunger for material gain, blinding individuals to the consequences of their actions, and fostering an insatiable thirst for wealth and power.

Identifying Greed:

Obsession with Profits

In business, an excessive focus on short-term profits, even at the expense of long-term sustainability, can be a sign of greed. For example, a company may cut corners in product quality to boost profits, risking its reputation.

Never Satisfied

In a personal context, constant dissatisfaction with one's possessions or financial status can be indicative of greed. Someone who always craves more, regardless of their current wealth, may be driven by greed.

Examples of Greed:

Corporate Scandals

Enron's financial scandal in the early 2000s, driven by executives' unscrupulous pursuit of profits, is a prime example of corporate greed leading to unethical behavior.

Hoarding Wealth

Martin Shkreli, a former pharmaceutical executive, gained notoriety for dramatically increasing the price of a life-saving drug, Daraprim, from $13.50 to $750 per pill overnight.

In our exploration of the alarming emotions of fear and greed, we're about to embark on a journey to equip you with the tools needed to conquer these challenges. Let's dive deep into key strategies that will empower you to combat them.


How Do I Overcome Fear?

Calculated Risk-Taking

In business, be open to calculated risks. Analyze the potential benefits and drawbacks of a decision and make choices based on rational analysis rather than fear.

Continuous Learning

Combat personal fear by embracing learning and growth. Acquiring new skills and knowledge can boost confidence and reduce apprehension about change.

Mental Resilience

Develop mental resilience by practicing mindfulness, meditation, or other stress-reduction techniques. This can help you manage fear and anxiety more effectively.


How Do I Overcome Greed?

Cultivate Contentment

Practice gratitude and contentment to counteract greed. Acknowledge your daily achievements and the value of what you have, rather than constantly craving more.

Set Ethical Boundaries

Establish clear ethical guidelines for your business or personal life. Make decisions that prioritize ethical values, even if they might result in less immediate gain.

Embrace Philanthropy

Consider giving back to society through charitable activities or initiatives. This can help shift your focus from self-serving desires to contributing positively to others' well-being.


Seek Professional Guidance Against Fear and Greed

In both cases, if you find that fear and greed are significantly impacting your decisions or well-being, consider seeking professional guidance. A therapist, business coach, or counselor can provide personalized strategies and support for overcoming these emotional hurdles.


To initiate a deeper exploration of how these forces affect your decision-making, consider posing the following questions just before a significant decision:

  1. What truly motivates me in this situation?

  2. Am I driven by fear, and if so, what specifically am I afraid of?

  3. Alternatively, am I being guided by greed? What is it that I desire or covet?

  4. If fear were the sole motivator behind my decision, would I still make the same choice?

  5. On the other hand, if greed were my sole driver, would my decision remain unchanged?

  6. If I were to set aside both fear and greed, would I ultimately arrive at the same decision?

  7. Have I considered the long-term consequences and ethical implications of my decision, regardless of whether fear or greed is at play?


Remember that combating fear and greed is an ongoing process. It's essential to be mindful of their influence and continuously work on developing healthier decision-making patterns. As leaders, we bear the responsibility of setting the example and, more importantly, leading by example. People observe our every move, learning from our actions and seeking to replicate our success. We hold the compass that charts the course for those around us. In the role of stewards of a company's culture, we have a significant responsibility. The messages we convey and our alignment with the company's values are pivotal. Ambiguity or misalignment between ourselves and the organization's culture can spell trouble for the strategic path. On the flip side of this equation, we encounter duty and dedication, two formidable allies that stand in opposition to fear and greed. Next week's entry in the Eight Shields series will thoroughly explore these essential elements. In summary, in the unpredictable realm of executive leadership, it is our inner compass that keeps us on course, remaining our unfailing guide. Maintaining alignment between our personal values and our professional mission is essential. We must stay true to our path, navigate challenges with integrity, and inspire others to do the same. This is the essence of executive leadership – a journey that is as much about humanity as it is about business.

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